**Note: New TIME for Seminar –Thursday morning, 8:30 a.m.**

February 23, 2012

 “Windows and Interiors that Work”

Presented by Margie Johnson, President of Shop Talk

This workshop is designed especially for specialty retailers.  The session will help them understand the “nuts and bolts” of visual merchandising.

Participants will learn:

-Why visual merchandising is so important

-How to create “shopper-stopper” store windows

-How effective visual merchandising can increase store productivity, boost sales per square foot, and decrease markdowns.

-How color can create drama and set the mood for the store

-How to maximize the store window and create a visual magnet for shoppers – learn to do this with high impact and a low budget!

-Why visual merchandising is the best advertising for a store, projection of the store’s image, and way to differentiate itself from the competition.

Retailers will learn how to implement simple techniques to produce dramatic results!  Owners/buyers are encouraged to bring examples of great visuals/interiors that they have created in their stores.

This will be an action-packed hour!